YLY 132: Aligning Your Message To Your Brand With Ellen Looyen

In episode #132 of You Leading You, Ellen Looyen, author of Branded For Life and founder of Ellen Looyen Communications has an inspiring story about being a pioneer as a saleswoman in the early technology fields, to where she leads today, helping tell personal branding stories. Defining the needs of personal, team or business entity, with a focus on capturing the message and influence to align the brand and identity.

Today Ellen shares:

How Experience In Sales Taught Branding Basics!
Why Every Person Has Their Own Brand!
What An Internal Team Needs For Its Identity!
How Ellen Put Her Experience Together To Be An Amazon Bestseller!

Ellen creates her You Leading You Moment by:

Defining charisma, which is equal parts of strength and warmth, is a foundation for emotional intelligence. Having self-awareness and executive presence is how she creates the framework for her branding life and her clients.